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Business Card Basics

  1. What makes a good business card?
  2. What are some Business Card Do’s and Dont’s?
  3. What are the business card sizes?
  4. What do numbers like 4/0 mean?
  5. What kind of paper and coating should I choose?

  1. What makes a good business card?
    Learning what Makes a Good Business Card – The key to Maximum Business Exposure

    In short, a good business card is one that prompts the recipient into contacting you. Getting such a business card take a bit of work though.

    When it comes to choosing the finest business card to represent a certain message and vision, many people make the mistake of considering business cards as simple pieces of paper. So, what truly makes a good business card? Could it be the paper type or the business card background? Does the message matter more than the design of the business card?

    We thought that few tips on how to choose the right business card and some inside info on what makes a good business card would definitely be helpful for anyone interested in achieving a higher quality business exposure.

    It is very important to opt for a professional business card that accurately reflects the brand image and the level of professionalism. Amazingly, this small piece of paper can have a huge impact on the receiver, considering the fact that it is an affordable and powerful tool to make a positive impression. Therefore, paying extra attention to what makes a good business card is a sure-fire way to obtain the aimed goals and reach the target market. Many companies on the Internet provide do-it-yourself online business card printing services, some at very low prices. With few exceptions, in many of the cases, you get what you pay for, so you might very well compromise the first impression when it comes to connecting with prospect clients or business partners.

    Here is what makes a good business card in three simple tips:

    1. Unique design. Hire a professional business card designer to produce your business cards, unless you are very skilled in this direction. Usually, business owners choose professionals that have also designed their brochures, letterheads or websites; they have the complete picture of what the brand is all about and they can carry out the same image on to the business card. New providers are welcome, as long as you provide them with detailed information about your business, logo, brand and business message.

    2. Simplicity. Simplicity is the best choice for displaying professionalism, reliability and experience. Business cards are usually 3.5” x 2”, so the space is limited. Therefore, try to keep a balance between the elements that appear on the business card and maintain a readable font size for easier comprehension of the content.

    3. Relevant content. When it comes to content, stick to the essentials: your name, company name, logo, phone/fax number, web site and email address are crucial contact details. If the space allows, you can add a cell phone, but make sure you don’t clutter the business card with too much content, strong colors or heavy design.

    Those are few details on what makes a good business card. Keep them in mind next time you order a new set of business cards and remember: make sure they represent an accurate and positive reflection of both you and your company, while highlighting a powerful brand image.

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  2. What are some Business Card Do’s and Dont’s?

    Do’s and Don’ts when Choosing a Business Card

    With the large number of business cards providers on the market, it is becoming more and more important to make the distinction between the do’s and don’ts when choosing quality business cards. Exceptional business cards should be items clients will hold on to instead of throwing them away. However, how to make sure your business cards will not end up in the discard pile? Read our do’s and don’ts related to choosing the best business cards and hopefully you will obtain the reaction you want from your prospect clients:

    1. Don’t get cheap! Cheaper doesn’t always mean better

    If you think about it, you can get free business cards as well. But have you ever thought about the image you will send out to your clients? Everyone can use free business templates, but do you think they stand out from the crowd? I don’t think so. If you cannot afford good business cards, how can you afford to provide quality products/services to your clients? Heavyweight card stock, customized templates, sleek designs and brand reflection can definitely indicate you as a serious provider, one that pays extra attention to details.

    2. Do choose clean & simple designs

    Essential information, a simple font, a logo and maybe the main slogan of your company are enough to reflect what you can do for your clients. Remember that clients can read among the lines, so the design can easily indicate the level of commitment you can deliver to your clients.

    3. Don’t forget about the size of the font

    Font size should be large enough for people of all ages to read.

    4. Start highlighting your most important information

    If you want to use business cards to make a call to action, use larger fonts, bold fonts for highlighting the most important information. If you want them to visit your website, highlight the address.

    5. Don’t use business cards with outdated information

    This is probably one of the most common mistakes people do when it comes to information mentioned on business cards. There is nothing more unpleasant for a client than an outdated business card. Moreover, never try to update the contact information by using a pen. This is a sign that you are too cheap to invest in your image and you don’t respect your clients enough than to print a new set of business cards.

    6. Do mention a special offer on the back of the business card

    This can be a great way to give people a reason to call you. Whether we are talking about a special discount, a 15% off price or a free consultation, business cards can easily be used for advertising purposes.

    7. Don’t get flashy!

    Many bright colors, a heavy background filled with pictures and cluttered contact information are not the best ways to the peoples’ hearts. Keep your business cards simple, clean and easy to read and clients will see what your business is all about!

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  3. What are the business card sizes?
    Type Inches Millimeters
    Credit Card 2.125 in x 3.370 in 53.98 mm x 85.60 mm
    US business card 2 in x 3.5 in 51 mm x 89 mm
    European business card 2.12 in x 3.37 in 55 mm x 85 mm
    Japanese business card 2.165 in x 3.583 in 55 mm x 91 mm

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  4. What do numbers like 4/0 mean?

    These names are pronounced as “four back zero” or “four back four”   

    4/0 - Full Color Front / Nothing printed on back
    4/1 - Full Color Front / One color printed on back
    4/4 - Full Color Front / Full Color Back

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  5. What kind of paper and coating should I choose?

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